You may have heard about digital disruption or Digital Transformation, with perhaps a very negative slant. How will you survive? What new disruptor will flip your industry on its head?
The pace of change is fast, and shows no inclination of slowing any time soon. New technology has spurned new business models and new expectations. That means it is important to keep abreast of these changes and assess how you might utilize them as a way toward digital transformation of your own business.
The use of technology to facilitate a better customer experience than what exists in your industry, should always be top of mind. Even more profound changes could be up for grabs if disruption is possible. Look at some recent businesses that took full advantage of digital transformation; Netflix for video entertainment viewing, Uber & Lyft for local transportation, etc.
When you use technology to enact a digital transformation within your business and industry, your customers are able to manage much of their buying, paying, and question answering on their own. That means you save money with less people in phone banks, and customer service centers. That doesn't mean you don't reach out to your customers regularly, you just do it differently. Better still, that communication will be personalised and arrive when it’s wanted or required and on the device of their choice. This is better customer service and experience all around.
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226 St Kilda Road,
St Kilda, Vic, 3182
Phone: 1300 133 250