Rob Lawson | Digital Transformation | How to Adapt Your Business
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Digital Transformation – What is all the hype about?

You may have heard about digital disruption or Digital Transformation, with perhaps a very negative slant. How will you survive? What new disruptor will flip your industry on its head?

The pace of change is fast, and shows no inclination of slowing any time soon. New technology has spurned new business models and new expectations. That means it is important to keep abreast of these changes and assess how you might utilize them as a way toward digital transformation of your own business.

Utilize Digital Transformation

The use of technology to facilitate a better customer experience than what exists in your industry, should always be top of mind. Even more profound changes could be up for grabs if disruption is possible. Look at some recent businesses that took full advantage of digital transformation; Netflix for video entertainment viewing, Uber & Lyft for local transportation, etc.

When you use technology to enact a digital transformation within your business and industry, your customers are able to manage much of their buying, paying, and question answering on their own. That means you save money with less people in phone banks, and customer service centers. That doesn't mean you don't reach out to your customers regularly, you just do it differently. Better still, that communication will be personalised and arrive when it’s wanted or required and on the device of their choice. This is better customer service and experience all around.


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WHAT CUSTOMERS SAYS

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Rob is a highly talented digital strategist who is delivering a tailored solution to meet our business objectives and to unlock the internal talent we have within our organisation. After only a few months of Rob's mentoring we are already seeing massive improvements in engagement and outcomes from our digital activities and I am excited about the future possibilities in this space. I would have no hesitation in recommending Rob to any organisation wanting to take the next big step in their digital and social media strategy.

Stuart Charity

Executive Director - Australian Automotive Aftermarket Association

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I recommend Rob as the 'go to guy' when it comes to marketing your name on Social Media. He walks his talk and he can give you the numbers to back it up. I thought I knew a few things but was surprised that Rob is so very switched on with online presence and marketing. Rob is very reliable, open and willing to help you understand as well as take on those online jobs that are so time consuming and difficult for the average business person. Rob gets results and that is what counts above and beyond anything else.

Terry Barridge DTM

Experienced Keynote Speaker - Coach

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Rob presented a fantastic seminar this morning to 60 clients of Austbrokers Countrywide, and the feedback was amazing. Rob was very impressive, the knowledge Rob was able to impart was powerful and the learning was fantastic. I highly recommend Rob as a person to consider when thinking about building and improving your business in the 'online' space.

Mark O'Reilly

Director Austbrokers Countrywide

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