Rob Lawson | Buyer Persona | What do Your Customers Look Like?
Personas
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What does Your Ideal Customer Look Like?

A buyer persona is a fictional, generalised representation of your Ideal Customer. We want to understand the goals and behaviour of a group of users / customers. Sometimes a company has a range of buyer personas. For example, Coca-Cola crosses most demographics, and they all consume media differently and maybe even use the product differently say as a mixer with alcohol versus a workday drink. Another good example is Victoria’s Secret where one would imagine women being the main customers. However, men do buy gifts for their partners as well.

Defining a Buyer Persona

Hubspot has a very useful tool to help you develop your buyer persona - http://www.makemypersona.com/ This is a vital step in developing an effective Digital Strategy. With it, we can zero in on what types of information need to be distributed to them. It also gives us the how, when and where based on the buyer persona. Now you could go out on your own and do this. However, we find many clients want or need an external guide to help them, which we gladly do to help achieve success.

The buyer persona is a vital piece of a modern marketing strategy. With so many channels of communication available, you need to know who's on the other end of the line. The buyer persona helps you find, and more effectively target sub-groups of your overall audience.

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WHAT CUSTOMERS SAYS

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Rob is a highly talented digital strategist who is delivering a tailored solution to meet our business objectives and to unlock the internal talent we have within our organisation. After only a few months of Rob's mentoring we are already seeing massive improvements in engagement and outcomes from our digital activities and I am excited about the future possibilities in this space. I would have no hesitation in recommending Rob to any organisation wanting to take the next big step in their digital and social media strategy.

Stuart Charity

Executive Director - Australian Automotive Aftermarket Association

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I recommend Rob as the 'go to guy' when it comes to marketing your name on Social Media. He walks his talk and he can give you the numbers to back it up. I thought I knew a few things but was surprised that Rob is so very switched on with online presence and marketing. Rob is very reliable, open and willing to help you understand as well as take on those online jobs that are so time consuming and difficult for the average business person. Rob gets results and that is what counts above and beyond anything else.

Terry Barridge DTM

Experienced Keynote Speaker - Coach

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Rob presented a fantastic seminar this morning to 60 clients of Austbrokers Countrywide, and the feedback was amazing. Rob was very impressive, the knowledge Rob was able to impart was powerful and the learning was fantastic. I highly recommend Rob as a person to consider when thinking about building and improving your business in the 'online' space.

Mark O'Reilly

Director Austbrokers Countrywide

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