Rob Lawson | What are Your Customers Looking For?
What 1

What are your customers looking for?

Many people may come across your product or service information while they're in the midst of doing nothing related to work, like surfing the web, or searching for the next big meme. Others may be actively looking for information about a specific product or service just like yours. This all depends on how close they are to making a decision to buy.

Have a United Digital Presence

Potential customers are on YouTube checking out a video that relates to your business, they’re on Social Media exchanging information linked to your products and services, and they’re reading Testimonials and Reviews before deciding to buy. They might hit LinkedIn to see if they have a business networking connection, they will definitely go to Facebook. They might look for product examples or uses on Pinterest boards or look to see if you are active on Twitter. All of this becomes part of how they shop online or look for service providers now. How many times have you or one of your staff Googled a vendor only to end up on their Facebook or Twitter page?

How you develop and manage your online presence as a business is critical if you want to intercept these customers while they’re online. It is imperative to know your customers and how they engage online in order to create an effective content management strategy. Ultimately, this has a big impact on whether you are in the mix when it comes to the purchasing decision. It could also result in you being the only company on the list, because you provided them with all of the information they needed through your cohesive digital marketing strategy.

We ensure you have the right communications and messaging for the right stage of the buyers journey. We help you develop your message and how it is transmitted online so that your potential buyers know exactly what you offer, and how well you do it.

Only Worked Solutions



Rob is a highly talented digital strategist who is delivering a tailored solution to meet our business objectives and to unlock the internal talent we have within our organisation. After only a few months of Rob's mentoring we are already seeing massive improvements in engagement and outcomes from our digital activities and I am excited about the future possibilities in this space. I would have no hesitation in recommending Rob to any organisation wanting to take the next big step in their digital and social media strategy.

Stuart Charity

Executive Director - Australian Automotive Aftermarket Association


I recommend Rob as the 'go to guy' when it comes to marketing your name on Social Media. He walks his talk and he can give you the numbers to back it up. I thought I knew a few things but was surprised that Rob is so very switched on with online presence and marketing. Rob is very reliable, open and willing to help you understand as well as take on those online jobs that are so time consuming and difficult for the average business person. Rob gets results and that is what counts above and beyond anything else.

Terry Barridge DTM

Experienced Keynote Speaker - Coach


Rob presented a fantastic seminar this morning to 60 clients of Austbrokers Countrywide, and the feedback was amazing. Rob was very impressive, the knowledge Rob was able to impart was powerful and the learning was fantastic. I highly recommend Rob as a person to consider when thinking about building and improving your business in the 'online' space.

Mark O'Reilly

Director Austbrokers Countrywide


Brava has been a client of Robs for many years. He has helped us transition smoothly to new web platforms, change of URL and reviewed in detail our marketing/SEO strategies. He offers well thought out recommendations after taking the time to understand our business and culture. Rob provides research and results to back up his recommendations and works with our team extremely well taking into account our budget and any concerns. He has been a leader in his field for many years and gets results for us consistently. I wouldn't hesitate to recommend Rob.

Maxine Windram

CEO Brava Lingerie

A Truly Free Trial

Want real guidance on your digital marketing strategy? Fill out the form and we will call or email an audio file with feedback on how to reach your desired digital marketing results. This lays the foundation and determines how best to proceed if all parties agree. No hard sell here - it’s not our style.

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Feel free to reach out to us via phone, email or the form below

Rob Lawson Digital

226 St Kilda Road,
St Kilda, Vic, 3182

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Phone: 1300 133 250