Many people may come across your product or service information while they're in the midst of doing nothing related to work, like surfing the web, or searching for the next big meme. Others may be actively looking for information about a specific product or service just like yours. This all depends on how close they are to making a decision to buy.
Potential customers are on YouTube checking out a video that relates to your business, they’re on Social Media exchanging information linked to your products and services, and they’re reading Testimonials and Reviews before deciding to buy. They might hit LinkedIn to see if they have a business networking connection, they will definitely go to Facebook. They might look for product examples or uses on Pinterest boards or look to see if you are active on Twitter. All of this becomes part of how they shop online or look for service providers now. How many times have you or one of your staff Googled a vendor only to end up on their Facebook or Twitter page?
How you develop and manage your online presence as a business is critical if you want to intercept these customers while they’re online. It is imperative to know your customers and how they engage online in order to create an effective content management strategy. Ultimately, this has a big impact on whether you are in the mix when it comes to the purchasing decision. It could also result in you being the only company on the list, because you provided them with all of the information they needed through your cohesive digital marketing strategy.
We ensure you have the right communications and messaging for the right stage of the buyers journey. We help you develop your message and how it is transmitted online so that your potential buyers know exactly what you offer, and how well you do it.
Feel free to reach out to us via phone, email or the form below
226 St Kilda Road,
St Kilda, Vic, 3182
Phone: 1300 133 250