The online world has become increasingly cluttered. As such, it can be difficult to work out how each channel of communication can “work” for your business.
Prospective customers search using Google, connect through social media and exchange opinions through reviews and testimonials. Finding them can be hard, connecting with them in a meaningful and effective way can be harder. This is where search engine marketing enters into the digital marketing strategy.
It’s fair to say we all use Google to search for information and content.
It’s also likely that we do this on a daily basis.
The reality is, your customers do as well - frequently.
Having effective, engaging and relevant content and messaging is at the heart of whether you are found online or not. It's especially important in your search engine marketing because it may be the first thing potential customers see about your company, products and services. We’re here to help you get found.
By providing you solid guidelines for your search engine marketing, we can help ensure your message it being put across to the right people in the right way. That's what good search engine marketing is all about. You generally have very little time and few words to hook them into clicking through to your site, so every word needs to be weighed for value.
Rob is a highly talented digital strategist who is delivering a tailored solution to meet our business objectives and to unlock the internal talent we have within our organisation. After only a few months of Rob's mentoring we are already seeing massive improvements in engagement and outcomes from our digital activities and I am excited about the future possibilities in this space. I would have no hesitation in recommending Rob to any organisation wanting to take the next big step in their digital and social media strategy.
Stuart Charity
Executive Director - Australian Automotive Aftermarket Association
I recommend Rob as the 'go to guy' when it comes to marketing your name on Social Media. He walks his talk and he can give you the numbers to back it up. I thought I knew a few things but was surprised that Rob is so very switched on with online presence and marketing. Rob is very reliable, open and willing to help you understand as well as take on those online jobs that are so time consuming and difficult for the average business person. Rob gets results and that is what counts above and beyond anything else.
Terry Barridge DTM
Experienced Keynote Speaker - Coach
Rob presented a fantastic seminar this morning to 60 clients of Austbrokers Countrywide, and the feedback was amazing. Rob was very impressive, the knowledge Rob was able to impart was powerful and the learning was fantastic. I highly recommend Rob as a person to consider when thinking about building and improving your business in the 'online' space.
Mark O'Reilly
Director Austbrokers Countrywide
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226 St Kilda Road,
St Kilda, Vic, 3182
Phone: 1300 133 250