Based on sound research, your new digital strategy will provide you with the confidence to engage with digital marketing, to defend against the Digital Disruptor or to be that disruptor yourself.
Too often we see businesses go it on their own without fully understanding the digital landscape, or without a digital strategy. That generally ends up badly and we often here “we've tried that and it didn't work for us,” but that doesn't mean it can't and won't.
In order to properly target buyer personas, we must do research into who they are and what they need. These personas require information about the buyers like demographics, behavior, why they buy, and what they want to achieve.
As an example, Google Adwords, will work infinitely better when part of an overall digital strategy to begin the customer journey. However, many perceive it as hitting a home run and making a sale with one click. Often, that tactic is not crafted in a way that speaks to the prospect based on any notion of the ‘persona’ of the buyer being targeted. With an expert digital strategy, we send the visitor to a specific landing page designed just for them, rather than the home page of your website. If we know what we are trying to achieve, we can develop the digital strategy to best succeed and convert them to a customer.
The digital strategy will contain goals / targets / objectives against which progress will be measured. The strategy will usually cover a range of tactics which will be complementary to one another. This is due to prospects generally needing several touch points with your organisation before they will engage with you.
How long does it take for a prospect to buy off you? How often does a customers make a repeat purchase? The answers to these questions can have a profound impact on the digital strategy best suited to you. As will the available resources you have for marketing and the skill levels of your people.
The best marketing method, based on hundreds of our clients' feedback is ‘word of mouth’. This will only get your business so far. What happens if you are not great at getting out and meeting people, word of mouth has its limits. The other problem, as consumers, we are all so dependent on Search and Social Media to find out things, you cannot ignore the positive effect a well-executed digital strategy can have on your business.
Feel free to reach out to us via phone, email or the form below
226 St Kilda Road,
St Kilda, Vic, 3182
Phone: 1300 133 250