Many have heard the old adage, 50% of anything in life is showing up. That's lead many to attempt to go it alone for digital marketing. Set up a Facebook page, get a Twitter account going, start snapping pics for Instagram. It's better to be found online right now than not at all. But that's far from the best way to find success.
Implementing a good digital strategy however, will ensure the success of these tactics. Most tools have an aggressive upgrade path, new features, new ways of engaging audiences. By providing you with some guidance and training on every available tool, you'll be able to wield them properly. Hopefully, even undoing previous damage from unplanned use of digital channels. We can help you engage potential customers with confidence, and more importantly, with a plan.
A Digital Strategy will give you the confidence that you are using the right tools in the right way, but also guide you toward success that you can recognize, and measure.
At Rob Lawson Digital we prepare a detailed implementation schedule. Then we mentor both your external suppliers on the details and staff who need to learn to separate personal social media usage from professional. We might introduce some 3rd party tools to assist with the measurement of engagement, ranking, and results and teach you and your staff how to use them properly.
Feel free to reach out to us via phone, email or the form below
226 St Kilda Road,
St Kilda, Vic, 3182
Phone: 1300 133 250