The hardest sale to your customer is the usually the first one. The cost of selling to new customers compared to a existing customer is 5 to 10 times more. So after all that hard work of gaining their trust, don’t let them down. Make the experience as easy for them as possible, maybe even enjoyable.
We all know from our own experience when we’ve had good, bad or excellent customer experience. Think about the factors that made that experience great, what can you add to your product or service that will enhance the experience for your customers?
At the most basic level, if we can get your customers to say nice things about you on social media, we will increase the chances of new prospects seeing these comments and positive reviews. We will also increase your star ratings on sites like Google +.
However, we’ll be looking at ways in which technology can improve the experience as well.
Delivery Tracking
Self serving (especially out of business hours)
Help via live chat
Call tracking
FAQ compilation based on customer requests etc…
You might benefit from running a Forum for customers to solve their problems in using your products. The cost of sensors is plummeting as well, how can you use them to improve the customer experience. Eg. Heat maps of retail stores can determine peak times when you should employ more staff.
You need to see the whole picture. Digital marketing is one facet of an overall cohesive business plan. Tie all your departments together and you'll be better able to serve your customers, and over deliver on your promises.
Feel free to reach out to us via phone, email or the form below
226 St Kilda Road,
St Kilda, Vic, 3182
Phone: 1300 133 250